POOJA CHAWLA

Snow Blaze is a gamified experience designed for the Adani One app to drive festive engagement through play. Tasked with creating a quick, addictive in-app game, I designed a snowboarding challenge where users dodge obstacles and collect gifts to earn Adani Reward Points—with only one chance to win. The game’s branching endings, intuitive UX, and brand-aligned visuals made it both fun and functional. I collaborated closely with developers to bring the concept to life, resulting in the highest customer acquisition with the lowest acquisition cost ever recorded on the platform. Snow Blaze merged interaction, storytelling, and reward psychology into one seamless, scroll-stopping moment inside a utility app.